This Privacy Policy is intended to clearly and concisely describe the information and personal data that Charm of the Wild Pet Food Co. Ltd. (hereinafter “Charmpetfood”) collect about you, also on our website (hereinafter the “website”), and to illustrate how we use, collect, protect, process and eventually send your personal data according to article 13 of the EU Regulation 2016/679 (hereinafter “GDPR”).

Charmpetfood guarantees that your personal data is and will always be processed in compliance with the requirements of the GDPR, as well as any other applicable privacy laws (hereinafter, jointly, “the applicable data privacy law”), regarding the protection of personal data.

A. Data Controller

The Data Controller of your personal data is Charm of the Wild Pet Food Co. Ltd., jointly with Charm of the Wild Pet Food Co. S.r.l. (hereinafter “Joint Controllers”), an Italian Company with head office in Milan, via Chiaravalle, 7 – Italy.

If you have any question about this privacy policy, please contact us at the following email address:

B. How your data is processed

We collect your personal data through:

  1. your consent (for example by filling the contact form on the website or getting information from our offices, etc.);
  2. a commercial agreement (for example, in case you are a client, supplier, consultant of Charmpetfood);
  3. a legal obligation (when we are required to comply with judicial proceeding, court order, etc.);
  4. a Company’s interest, keeping in consideration the equal relationship between our interests and your rights.

C. Data Processing and security measures

Your personal data will be processed by our employees, duly authorized and trained to treat such data, and in any case under the Joint Controllers’ responsibility.

Appropriate security, organizational and technical measures will be applied by us to prevent data loss, illegal or incorrect use and/or unauthorized access or disclosure. The data in our possession will be stored exclusively in our premises and will not be disclosed to third parties without your consent.

We reserve the right to disclose your personal data to third parties as required by law, when we believe disclosure is necessary or appropriate to comply with judicial proceeding and/or public authorities’ requirements.

D. Transfer of Data to Third Countries

We may only transfer or process your personal data in other countries outside the European Union with your consent and only if a sufficient level of technical, contractual and legal protection can be guaranteed under applicable privacy laws.

E. Retention Period

We will retain your personal data for as long as needed or permitted in accordance of the purposes for which it was obtained. We will to some extent retain your personal data beyond the above period, whether retention is necessary to provide documents that may be requested by public or private Bodies to comply with a legal obligation to which we are subject.

F. Information regarding your rights

Every data subject has the right, at any time, by writing to the email address set forth in Section A:

  1. to be informed about your personal data; to request the correction, deletion or restricting processing of your personal data;
  2. to object to a processing of your personal data;
  3. to the data portability according to article 20 GDPR.

You may withdraw your consent to the collection, processing and use of your personal data at any time and with future effect, without affecting the lawfulness of the processing by the Joint Controllers based on your consent.

G. Complain

We inform you that you have the right to submit a complain at the competent Data Protection Authority as per Articles 3, 55 e 56 GDPR.

H. Personal Data Communication

We inform you that the disclosure of your personal data may be a legal obligation and/or a contractual obligation in order to adequately fulfil our Company’s commitments. Without the processing of your personal data we may not be able to fulfil and/or process all your requests.